“Whenever a major act walks into my studio in New York Jim always leads them through the door. He is amazing and I swear he invented PR," declares SiriusXM's radio legend Cousin Brucie (Bruce Morrow).
Jim Della Croce is recognized as “one of the entertainment industry’s most versatile professionals,” states Bonnie Grice host of NPR/National Public Radio’s The Song Is You. His love of rock, folk, country, R&B and jazz music crossed the line from passion to obsession while he was still a kid playing drums and devouring music in the Pocono Mountains of Pennsylvania, in the shadows of the New York City skyline and the Catskill’s historic Woodstock concert site. That zeal has served him well, taking him from the folk haunts of New York’s Greenwich Village to London’s pub rock scene to the high-rises and honkytonks of Nashville’s Music Row to platinum-record parties atop the fabled Capitol Records tower in Hollywood.
As a celebrated publicist and artist talent manager the good-humored Della Croce has represented (over the past 25 years) The Beach Boys, Badfinger, The Band, Vince Gill, Martina McBride, Merle Haggard, John Anderson, Bad Company, John Sebastian, Grand Funk Railroad, The Power Station/Robert Palmer & Andy Taylor of Duran, Duran, Ralph Stanley, Eddie Money, Levon Helm, Jesse Winchester, Leon Redbone, Night Ranger, Ray Price, and Waylon Jennings.
As a TV and video producer this 2-time Telly Award-winning producer has produced over 50 major label artist videos and created and Executive Produced the award-winning TV series of music specials for MTV Networks, Classic Rock and Classic Rock/The Hits. These live concert TV shows featured Jethro Tull, Ambrosia, America, Blood, Sweat & Tears, The Tubes, Night Ranger, Christopher Cross, Stephen Bishop and Edgar Winter.
As a concert publicist, he and his company, The Press Office, publicized over 15,000 concerts and events throughout the world ranging from 10,000–seat concert sheds, performing arts centers, casinos, and theaters to intimate listening Rooms.
As a corporate publicist, he’s served as publicist of record for a broad palette of entertainment concerns. He’s represented seemingly every record label from A to Z, including: Arista Records, Atlantic Records, BNA/BMG Entertainment, Capitol Records, CBS Records, Columbia Records, Epic Records, EMI, Liberty Records, RCA Records, Warner Bros. Records and Woodstock Records. He’s also represented MTV/CMT (Country Music Television), MAXIM magazine, Mohegan Sun at Pocono Downs (casino), the island of St. Lucia and NASCAR drivers and their sponsors.
Concert venues across the country have utilized his skills as a talent buyer/programmer/publicist for their concert productions at casinos (Mohegan Sun at Pocono Downs, Vernon Downs, NY, Tioga Downs, NY, Finger Lakes Casino, NY, Mt. Airy Casino Resort), performing arts centers (The Mountain Laurel Center Poconos, PA) and countless theaters, clubs and listening rooms throughout the years.
A captivating speaker and an enchanting storyteller, Della Croce leaves his listeners with the conviction that they can do anything they dream. After all, he has.
Jim Della Croce has written a book about his life in the entertainment business called Maximum PR!